"What's great about this MTN DEW KICKSTART partnership is that we get to have fun with it. There's a whole lot going on in there folks, and now you finally get to see what pumps me up - spoiler, it's me," said Kevin. "People always wonder what goes on in my head and I don't blame them. Rounding out the three spots is " Chopper," which features Kevin revving the engine to his newest set of wheels – a neon-green colored motorcycle. In " Slap," which debuted this past weekend during the NBA Playoffs, viewers got double the Kevin as he gets psyched before playing basketball. In " Wrestler," WWE Hall of Fame Legend 'Mean' Gene Okerlund interviews Kevin, who channels his convincing wrestling persona, and makes DEW Nation wonder if we'll see the comedian in the ring one day.
KICKSTART MTN DEW COMMERCIAL SERIES
Visit /Kickstart or /MountainDew for more information and join the conversation at by using hashtag #Kickstart.MTN DEW KICKSTART, made with real fruit juice and now available nationwide in 11 awesome flavors, provides a great-tasting, refreshing boost.Īs with everything Kevin does, fans should expect the unexpected in this series of 15-second spots, which play off what's going through his head while he's getting pumped up with a MTN DEW KICKSTART. The two new flavors join previously released Mtn Dew Kickstart Orange Citrus and Mtn Dew Kickstart Fruit Punch, introduced to offer consumers an entirely new alternative to traditional morning beverages, and Mtn Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade, geared to get DEW Nation ready for the night. It grew more than 50% in its second year on the market with annual retail sales of nearly $250 million. The "Come Alive" television commercial during the Super Bowl XLIX Pre-Game Show, as well as national radio promotions.Ī real-time consumer-driven Snapchat story, along with a variety of cutting edge digital and social extensions through platforms such as Vine, Twitter and YouTube.įive Mtn Dew Kickstart trucks will hit the road for an eight month sampling tour that will hit a variety of locations including college and university campuses, sporting venues and retail locations.Ī dynamic Mtn Dew Kickstart website, accessible by visiting Mtn Dew Kickstart was initially launched two years ago and has been dubbed one of PepsiCo's most successful beverage product launches in the past 10 years. The "It All Starts with a Kick" campaign will reach DEW Nation all across America by way of a comprehensive marketing campaign, including: "Mtn Dew Kickstart is the ultimate beverage to get guys charged for whatever adventure they are taking on – big, small, every day or epic."
"Mtn Dew Kickstart has been a huge success since it launched two years ago and we're continuing to build the portfolio with the addition of two new flavors – Pineapple Orange Mango and Strawberry Kiwi," said Greg Lyons, Vice President of Marketing at Mountain Dew.
KICKSTART MTN DEW COMMERCIAL CRACK
To kick-off the launch and show DEW Nation how everything gets pumped up when you crack open a can, Mtn Dew Kickstart will premiere its "Come Alive" television commercial, featuring "Out The Speakers Feat Rich Kidz" by A-Trak and Milo & Otis and So You Think You Can Dance alum D-Trix, during the Super Bowl XLIX Pre-Game Show.
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